![]() In 2016, popular gaming company, Ubisoft, bought Ketchapp (one of the hyper-casual gaming company pioneers). According to the EEDAR, the majority of mobile video-game users play while multitasking, and because of their simplicity, hyper-casual games have become increasingly popular among these users. Since then, hyper-casual games have dominated top-charts in multiple mobile game stores such as the Google Play Store and the App Store (iOS). The first hyper-casual game that gained wide popularity was Flappy Bird, which saw over 50 million downloads and generated around $50,000 a day in its prime. Hyper-casual games gained traction in 2017 in mobile gaming, but are often seen as a genre similar to the 1970s video games that lacked detailed design and gameplay. Interstitial ads (advertisements that show between sessions).Banner ads (ads that appear at the bottom of the user's screen). ![]()
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